Valentine’s Day is more than just a celebration of love. Roughly 59% of consumers celebrate Valentine’s Day globally. It’s a major opportunity for businesses to drive revenue. With gifting at an all-time high, brands see a surge in sales, but what happens once the holiday is over? Do businesses have to start the acquisition cycle all over again?

Traditional gifts like flowers and chocolates have their charm, but today’s consumers are looking for something more meaningful such as gifts that reflect the enduring nature of love. Love isn’t just limited to romantic love on Valentine’s Day anymore! 

The question is, how can businesses ensure that the revenue generated during Valentine’s Day doesn’t fade away as quickly as the holiday itself?

Over $6.4 billion was spent on jewellery on February 14th, 2024, and in 2025, US consumers are expected to spend $27.5 billion on Valentine’s Day. 62% of 16-34-year-olds bought something for themselves for Valentine's Day, marking a notable move toward self-care and personal wellness. 

The Answer: Gift Subscriptions with Recurpay

Rather than relying solely on one-time sales, businesses can leverage subscription gifting to keep customers engaged long after February 14th. A gift subscription transforms Valentine’s Day from a single event into a continuous experience, providing lasting value for both the giver and the end user.

If you’re already sold on moving to Recurpay Subscriptions, you can reach out to us on marketing@recurpay.com or book a demo today.

High Retention = More Revenue = Lower Churn = E-commerce Success

47% of consumers believe that subscriptions give them access to a certain lifestyle, 63% prefer paying monthly to an annual fee, 55% think owning anything they don’t need now is a waste of time and 51% like exploring different brands and services.

Let’s take a look at just how each industry utilizes Recurpay for gift subscriptions:

1. Beauty & Skincare Brands

Gift subscriptions in this category allow customers to surprise their loved ones with curated beauty boxes featuring skincare, makeup, and self-care essentials. Popular Valentine’s picks include luxury face masks, personalized skincare kits, and fragrance samplers. Some of the merchants Recurpay powers seamless subscriptions for are KJ Serums and Skin Balm Apothecary in this industry.

2. Gourmet & F&B Brands

Food and beverage brands thrive on subscription models, especially around Valentine’s Day. Chocolate clubs, gourmet coffee or tea boxes, and wine-tasting subscriptions are popular choices for couples looking to indulge in a shared experience. ChalkStream Foods and Reign Cane Vodka trust Recurpay for effortless subscriptions.

3. Wellness & Self-Care Brands

From aromatherapy kits to meditation and wellness boxes, self-care subscriptions make for thoughtful gifts. Monthly bath bomb sets, essential oil blends, and personalized vitamin packs are often gifted for a relaxing Valentine’s Day experience. Fullerton Nutrition, SuppLife Stores, and Ultrahuman rely on Recurpay for hassle-free subscriptions.

4. Fashion & Accessories Brands

Fashion-based gift subscriptions, such as curated jewelry collections or premium sock and tie boxes, offer stylish surprises. Personalized accessories, sustainable fashion picks, and luxury lingerie subscriptions are top Valentine’s Day selections. Recurpay simplifies subscriptions for Aimée de Mars, Sushi Tomodachi, and Sonoma Lavender.

5. Pet Subscription Boxes

For couples who are pet parents, gifting a subscription box for their furry friends is a heartwarming choice. These boxes often include gourmet treats, themed toys, and pet grooming essentials. Supertails, Pegasus Pets, and Royal Canin offer seamless pet subscriptions with Recurpay.

6. Flower Subscriptions:

Flower subscriptions can be a perfect Valentine’s Day gift, offering a lasting expression of love beyond just one day. With the convenience of automated deliveries, flower subscriptions are a thoughtful gifting experience. Merchants like Verbena Flores and Floricity deliver fresh blooms effortlessly with Recurpay.

Ready to give it a try? Book a Recurpay demo today.

Now let’s take a look at just how powerful Recurpay’s Gift Subscriptions is and how it works:

Imagine this: Your customer wants to send their best friend a coffee subscription for three months. Without subscriptions, this would mean remembering to place the order and manually managing payments every month. 

With Recurpay’s Gift Subscriptions, it's effortless and a one-time activity that not only increases revenue monthly but also ensures retention. 

So, how does it work?

1. A Gifting Experience Made Simple
Recurpay allows merchants to offer subscriptions as gifts directly from their online stores. Customers can select a product, choose the gift duration, and provide the recipient’s details—all within a few clicks. No need for back-and-forth emails or complex setups. The gift is automatically activated, making it a frictionless experience for both the giver and receiver. Want to check out our app? Click here! 

2. No Commitment, Just Convenience
Unlike traditional subscriptions that renew indefinitely, Gift Subscriptions are prepaid for a set duration—no surprises, no unexpected charges. This makes it a great option for people who love the idea of trying out a service without long-term commitments. It’s also a way for brands to introduce new customers to their products, increasing the chances of future conversions. Want to know what others have to say about Recurpay? Scroll and check out our reviews here.

3. Automated Fulfillment & Notifications
The entire process is automated. Once a gift is purchased, Recurpay ensures that the recipient gets notified, their subscription is activated at the right time, and they receive regular updates on their shipments. Merchants don’t have to manually track or manage gifted subscriptions—it just works in the background. Check out all the apps we can help you migrate from on our site.

4. A Growth Lever for Your Business
Gift Subscriptions are more than just a feature; they’re a revenue driver. They encourage new customer acquisition, increase brand exposure, and boost word-of-mouth marketing. A single gift can turn into a long-term subscriber if the recipient loves the product—making it a smart business strategy for merchants. Book a Recurpay demo today.

5. Seamless Integration with Your Store
No complicated setup, no coding required. Recurpay’s Gift Subscriptions integrate smoothly with Shopify and other platforms, ensuring that merchants can start offering this option in minutes. The dashboard provides clear insights into gift purchases, redemption rates, and overall performance. Migrate today! Book a Recurpay demo today.

So, what are you waiting for?

Whether you’re a beauty brand, a gourmet store, or a wellness company, now is the time to introduce subscription gifting and watch your sales grow. Let love (and your revenue) last all year round with Recurpay!

In a world where gifting experiences matter just as much as the products themselves, Recurpay’s Gift Subscriptions help businesses create memorable, hassle-free gifting solutions. 

Ready to turn gifting into a growth strategy? Let’s make it happen.

Let’s make it happen! Book a Recurpay demo today.

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