Launch your store, run ads, get new customers on your store, and then repeat because the existing customers don't often return for a second purchase. 

In a recent article by Shopify, the acquisition costs for several industries were outlined and it’s truly an eye-opener! Arts and entertainment: $21, Health and beauty: $127, Fashion and accessories: $129, Home, furniture, and garden: $129, and Electronics: $377. 

Now imagine just how much you’re spending on acquiring new customers! What if we told you you could put a stop to this vicious cycle once and for all?

Already sold on moving to Recurpay Subscriptions? Reach out to us at marketing@recurpay.com or book a demo today.

We all know subscriptions help boost revenue and reduce churn but did you know subscriptions could also help drive sales even after the customer has placed an order?

One of the most effective ways to boost customer lifetime value (CLV) and ensure recurring revenue is through post-purchase subscriptions. 

What do we mean? Is it applicable to every e-commerce store? How can it be done?

Check out our subscription plans before we dive into it!

Describe these subscriptions for me!

One of your customers has just purchased a bag of their favorite brew. You’re excited because you know they’re going to love it and return in the next 15 days for their next caffeine hit. What if you could speed up the process and instead of waiting for them to return, prompt them to subscribe to automatic order replenishments at a time that is perfect for them? With post-purchase subscriptions, you can turn a one-time buyer into a loyal, repeat customer with minimal effort.

‍Check out the apps we can help you migrate from!

Is this applicable to every e-commerce store?

The subscription e-commerce market size will grow from $326.44 billion in 2024 to $539.16 billion in 2025 at a compound annual growth rate (CAGR) of 65.2%. In every industry, be it consumables like food, beauty, wellness, and pet care products, or services like exclusive memberships, priority access to new drops, or auto-renewing service plans, every business can tailor post-purchase subscriptions to fit its business model.

‍Check out the unique features you will have access to with Recurpay Subscriptions!

So stop chasing new customers. It’s time to boost your sales with Recurpay Subscriptions! Here are five powerful ways to drive sales using post-purchase subscriptions with Recurpay:

1. Offer Seamless One-Click Subscription Upsells

After a customer completes their purchase, presenting a seamless one-click upsell for a subscription plan can boost their shopping experience. With Recurpay’s intuitive checkout integration, you can prompt customers to subscribe for automated refills, product bundles, or extended services right after they’ve made a one-time purchase.

Why It Works:

  • Customers are already in a buying mindset.
  • It removes friction from the decision-making process.
  • They get convenience while you secure recurring revenue.

Check out other features that can help boost your e-commerce store with Recurpay!

‍2. Incentivize Customers with Exclusive Discounts and Perks

Consumers love a good deal, and offering a discount on their first subscription order can encourage them to opt for a recurring plan instead of a one-time purchase. Recurpay allows you to configure automated discounts, free trials, or bonus gifts for first-time subscribers.

Strategies to Implement:

  • Offer 10% off on the first subscription purchase.
  • Provide free shipping for subscribers.
  • Include exclusive member-only perks, such as early access to new products.

Check out the 5-star reviews on our app!

3. Build Loyalty with Subscription-Based Rewards

Loyalty programs and subscriptions go hand-in-hand. With Recurpay’s subscription model, you can reward long-term subscribers with points, discounts, or additional perks. The longer they stay subscribed, the more benefits they unlock, keeping them engaged and reducing churn.

How to Apply:

  • Offer a tiered discount structure (e.g., 5% off for 3 months, 10% off for 6 months).
  • Reward customers with bonus points for every subscription renewal.
  • Create a VIP club for long-term subscribers with access to exclusive products.

Thinking of migrating to Recurpay? We’ve got you covered!

4. Provide Flexible Subscription Options

Customers are more likely to subscribe when they have control over their subscriptions. Recurpay enables customizable subscription plans, allowing customers to pause, modify, or cancel their subscriptions at any time.

Best Practices:

  • Offer multiple subscription frequencies (e.g., weekly, monthly, quarterly).
  • Enable customers to swap products within their subscription.
  • Allow for easy cancellation and reactivation, building trust and reducing churn.

Check out the pricing plans we’ve got in store for you!

5. Leverage Automated Retargeting and Re-Engagement

A customer may not subscribe immediately, but that doesn’t mean they won’t in the future. With Recurpay’s analytics and automation tools, you can retarget customers through email, SMS, and push notifications to encourage them to convert.

Retargeting Tactics:

  • Send a personalized follow-up email offering a limited-time discount.
  • Use cart abandonment retargeting to remind customers about their subscription options.
  • Deploy AI-driven recommendations based on their past purchases and browsing history.

Want to get in touch with us?

Implementing post-purchase subscription strategies with Recurpay can transform your e-commerce business!

Say hello to higher customer retention, lifetime value, and recurring revenue. 

Whether through one-click upsells, exclusive perks, flexible options, or automated engagement, Recurpay makes it easier than ever to drive sales and scale your brand.

Let’s make it happen! Book a Recurpay demo today.

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