Introduction

ChalkStream®️ supplies a range of fresh and smoked products to top restaurants, iconic events, fine fish counters and direct to the door. Furthermore, the Sustainable Restaurant Association has showcased ChalkStream® trout as one of the most sustainable fish options for chefs. 

Background:

Prior to using Recurpay, Chalkstream dealt with multiple limitations that restricted their growth and operational efficiency while managing their subscription-based products.

The issues ranged from duplicate SKUs causing inventory management difficulties to an inability to upsell through the customer account portal. Furthermore, they struggled with maintaining legacy pricing for existing customers without creating additional SKUs, leading to a fragmented customer experience at checkout. These challenges were limiting their potential for revenue growth and complicating their operations.

Challenges:

  1. Duplicate SKUs: Duplicate SKUs were being created for subscription products, leading to inventory management issues and confusion.

  2. Upsell Limitations: The merchant could not effectively upsell products on the customer account portal due to these duplicate SKUs.

  3. Lack of Cart Page Upsell Options: Customers had no option to upgrade or upsell their subscriptions directly from the cart page.

  4. Legacy Pricing Management: The merchant wanted to retain existing customers on legacy pricing without needing to create separate SKUs for them.

  5. Fragmented Checkout Experience: Customers were redirected to a legacy checkout for subscriptions, leading to a disjointed and inconsistent user experience.

How Recurpay helped Chalkstream?

  1. Unified SKU Management: Recurpay enabled the merchant to keep all customers on a single SKU, eliminating the need for duplicates. This streamlined inventory management and resolved the issues caused by duplicate SKUs.

  2. Legacy Pricing: Recurpay ensured that legacy customers could remain on their original pricing plans, while only new customers were subjected to updated pricing. This was done without creating additional SKUs, maintaining operational simplicity.

  3. Customer Account Portal Upsell: Recurpay activated upsell capabilities within the customer account portal. Customers could now add one-time purchase products directly through the portal, which increased the average order value (AOV) for subscriptions.

  4. Tiered Discounting: Recurpay introduced tiered discounting to encourage subscription adoption. This strategy allowed the brand to offer discounts based on subscription tiers, further driving customer retention and acquisition.

  5. Unified Checkout Experience: Recurpay integrated both one-time purchases and subscription purchases into a unified checkout experience via Shopify checkout. This provided a consistent and seamless experience for all customers.

Impact:

  1. Subscription Contribution in Overall Revenue Increased: Recurpay drove 30% of Chalkstream’s total revenue in last 6 months, showcasing its significant contribution of subscription to the business.

  2. Increased Recurring Revenue: The merchant saw a 90% increase in Monthly Recurring Revenue (MRR), demonstrating the effectiveness of the implemented solutions.

Conclusion:

The implementation of Recurpay transformed the merchant's subscription management, allowing them to overcome significant operational challenges while driving substantial revenue growth. The results speak for themselves, showing just how powerful these solutions can be for any business looking to maximize their subscription revenue.

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